Horst Remes is a Customer Strategy Expert. He is passionate about helping other leaders make the transition to a customer-centric and operationally efficient organization. Horst Remes believes that nothing is easier to sell than a product or service from a customer-centric company. He has made it his mission to get management teams to create a distinctive and concrete strategy, and arm them against the ever so tempting management bullshit. He goes looking for the arguments behind the opinions. That’s how everyone gets aligned. He has extensive experience in customer-oriented organizations and has expertise in customer-centric processes, customer satisfaction, and customer experience.