Professor Strategic Marketing , strategic advisor
Rudy Moenaert is a renowned expert in marketing strategy, business roadmapping and innovation management. He has more than 30 years of experience as a professor, consultant and researcher in these fields. He is the academic director of the Executive Master of Marketing & Customer Management programme at TIAS School for Business & Society, one of the leading business schools in Europe. He has advised many prominent companies such as Fujifilm, Shimano and Barco on how to create and implement visionary marketing strategies.
He has also published extensively in prestigious journals and books on topics such as the R&D/Marketing interface, customer value creation and marketing organization. If you are looking for a second opinion from someone who combines academic rigor, practical relevance and inspiring passion, Rudy Moenaert is the ideal person to contact.
He published in leading international scientific journals (e.g., the Journal of Product Innovation Management, Management Science, Journal of the Academy of Marketing Science, etc.) and (co-) authored “The Customer Leader”, "Marketing met Ballen", "Visionaire Marketing", "Marketing Strategy and Organization" and "De pijn van het ondernemen".